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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06836_Field_TCUM T401.txt
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1996-04-10
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This act of fragmentation and delegation blasts Lear, his
kingdom, and his family. Yet to divide and rule was the
dominant new idea of the organization of power in the
Renaissance. “Our darker purpose” refers to Machiavelli himself,
who had developed an individualist and quantitative idea of
power that struck more fear in that time than Marx in ours.
Print, then, challenged the corporate patterns of medieval
organization as much as electricity now challenges our
fragmented individualism.
The uniformity and repeatability of print permeated the
Renaissance with the idea of time and space as continuous
measurable quantities. The immediate effect of this idea was to
desacralize the world of nature and the world of power alike.
The new technique of control of physical processes by
segmentation and fragmentation separated God and Nature as